The Challenge:

Protedyne demanded a powerful brand image as unique as its capability to dramatically shorten genome-based drug discovery.

The Solution:

Develop a positioning platform, company image, and brand identity for Protedyne’s breakthrough laboratory automation solutions. To help establish a brand presence, Tiziani Whitmyre (TW) emphasized the logo in all related advertisements and collateral. Additionally, to further differentiate the company in the market, all the ads were designed to be benefit oriented instead of the traditional bullet point feature ads. TW introduced the new brand image to the market through an integrated program, consisting of public relations, advertising, collateral, interactive marketing, and trade show support.