How do you launch an industrial safety product that offers breakthrough audiophile consumer features? Howard Leight/Honeywell Safety Products, a leading global provider of passive and intelligent hearing protection solutions, wanted something different.
The new Howard Leight product met users' demands for both on-the-job hearing protection plus high-fi sound from their personal portable audio devices. So for Sync™ stereo earmuffs, TW created collateral and promo pieces, product photography, even packaging — all with a lighter, more music-centric personality than usual for an industrial safety brand. Social media and news releases backed up the messaging. A contest offered the chance for a free music player. And succinct, relatable copy urged users to "Play it. Safe."