B2B marketing is a difficult game. Faced with shrinking budgets and daunting competition, we search for new and creative strategies to take our brands to market. Sometimes along this journey, we lose our way; we make mistakes. Every marketer worth their laptop has committed some blunders. And from these failures came great learning experiences. We explore these marketing blind alleys in a new white paper, entitled “The Five Deadly Sins of B2B Marketing.” The “sins” include:
Forgetting about the audience
Thinking tactics first, not strategy
Overestimating the power of creative
Underestimating the power of your web site
Misunderstanding public relations
The paper probes the issues around each sin and suggests strategies that convert these transgressions into competitive advantage.
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