During 2013, B2B marketers will be confronted by new opportunities too great to be ignored. We see five trends that will offer exciting potential for those who harness their power. At Tiziani Whitmyre, we’re aggressively leveraging these new directions to support our clients’ marketing programs.
In our latest management brief, we explore the trends that will shape marketing strategies for the next 12 months:
1. Successful CMOs master four key skills
2. The revenue generation process gains traction
3. Brands become publishers
4. Mobile becomes a must-do B2B marketing opportunity
5. Lead nurturing and scoring come of age
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